Every offer runs on the same system. The Brand Command System™ is my methodology, and it sits underneath all four of these.
Discover who someone is, codify it into an instruction layer AI can actually use, deploy it into real work, then sustain it as the person or business grows.
Whether that's one leader or a company of five hundred, the process doesn't change. What changes is the scale.
Your organisation's voice, turned into an AI instruction layer.
Read more ↓ For teamsYour people build their own instruction sets, then we apply them.
Read more ↓ For leadersA bespoke system built from your own words, not a template.
Read more ↓ For individualsThe self-serve personal brand and AI tool.
Read more ↓Your organisation's voice, turned into an AI instruction layer your whole team uses.
Your team is already using AI to write everything. Proposals, LinkedIn posts, client emails, internal comms. And a lot of it doesn't sound like the company at all.
Company Brand Command fixes that at the source. I take the positioning, messaging and tone you already have, and turn it into an instruction layer your people drop straight into Claude, Copilot or ChatGPT.
Built once, and it lives inside every tool they already use.
This isn't a tone of voice document. Those don't survive contact with reality. This is a practical instruction layer your team will actually use, every day.
Best for: Bold leaders with small teams, marketing and comms leaders, brand teams, and mid-size organisations where AI is already in the room.
Book a discovery callYour people build their own instruction sets, then we put them to work together.
Most AI training hands a team a tool and hopes for the best. This starts somewhere else entirely.
Your team works through Brandiie individually first, so each person builds their own instruction set out of their own words and thinking, before anyone touches a prompt.
Then we come together. Workshops on AI, LinkedIn, storytelling and confidence, applying what they've built to work they're actually doing.
Confidence comes from using it, not from hearing about it. That's why the workshops sit on top of the individual work instead of replacing it. Runs after Company Brand Command, or stands on its own.
Best for: Marketing teams, comms teams, sales teams, leadership teams and champion groups. Any team that creates content and wants to do it better.
Find out moreIt's a filter for everything I write. It doesn't do the work for me but it ensures what comes out actually sounds like me and stays true to Bupa's purpose. Grounded, consistent, and aligned without feeling forced.
A bespoke personal brand system built from your own words and thinking, not a template.
This is for the leader who has built a career on doing great work but hasn't yet found the words for it. Who knows they need a stronger presence, a clearer point of view, a brand that actually reflects what they bring.
We start with a deep one-hour session. I ask the questions nobody else asks. I listen for the things you're not saying as much as the things you are.
Then I go away and build your complete personal brand plan. Your positioning. Your voice. Your story. What you stand for and how to communicate it.
I present it back to you. From there, it becomes the foundation for everything. Your LinkedIn, your speaking, your AI tools, your next career move.
Best for: Executives, founders and senior leaders.
Limited availabilityThe self-serve version of the same methodology, at brandiie.ai.
Brandiie is the productised expression of the Brand Command System, built for individuals who want to run it themselves.
Build your instruction set, get your brand foundation back, and sound like yourself everywhere you show up. Go through it and you get a fourteen page brand plan straight away, who you are and exactly how to talk, not a vague framework to interpret yourself.
Self-serve and online. Work through it in your own time with access to all of Jodi's videos and resources.
It's built into every organisational program I run, and available standalone for anyone who wants to start there.
Book a discovery call. We'll work it out in fifteen minutes. No pressure. No pitch. Just a conversation about where you're at and what would actually help.
Book a call