Personal Brand
3% of my revenue was eating 70% of my content time
I don’t talk about this much, but a few months ago I was completely over content. Which is a funny thing to admit when helping people with their content is literally my job. I’m…
Essay
Would you send a robot to a networking event?!
Over the weekend I found myself scrolling Instagram when a reel came up selling me a LinkedIn AI agent. At first I didn’t think too much, but when I started to look into what it did, I…
AI and Voice
I asked ChatGPT who I am. It found the thing I'd been thinking about for two years.
Last week I typed my own name into ChatGPT and asked it who I was. Someone told me to do it and to be honest, I was a bit nervous about what it would dig up. OK, so most of it was what…
Founder Note
Six Months of Silence, and Why I'm Back
I’m back. It’s been about six months since I was last here on Substack, and some of you might be wondering why I stopped. Honestly, I’ve been asking myself the same question. This is…
Leadership
The McDonald’s CEO burger video reveals something bigger about leadership
A video of Chris Kempczinski eating a McDonald’s burger is going viral online. Not because people loved it. But because it felt painfully staged. If you’ve seen it, you’ll know exactly…
Leadership
Kindness, karma, and the ripple effects we forget to measure
Hey friends, I want to tell you a bit more about a moment that’s been sitting with me. If you’re on LinkedIn, you might have seen a post I shared recently about a stranger buying my…
Personal Brand
Why I’m doubling down on Personal Brand (and community) in 2026
I’ve just wrapped the first cohort of The Brandiie Lab and I’ll be honest: it exceeded even my own expectations. (I’m still smiling!) Not because I didn’t believe in the program (I did…
Founder Note
Six months. Seven lessons.
Everyone’s talking about 6s and 7s right now. Having 2 girls obsessed with the 6-7 movement meant I too had to lean in. So here’s mine — six to seven months in, seven lessons I didn’t…
Founder Note
Why I chose a quiet launch
If you have followed me for a while, you would have seen the occasional ‘Brandiie’ thrown into posts or newsletters. That’s because I’ve been quietly building Brandiie behind the…
Leadership
Flexibility Has a Cost
We talk a lot about freedom. The freedom to work from anywhere. To choose our hours. To be our own boss. But there is something I have realised we are not talking about enough…
Founder Note
What six months of stopping, reworking, and rebuilding has taught me
I’ve been a little absent of late. Not intentional and whilst I am a believer in consistency of content, I also believe in doing what is right for you at the right time. Since exiting…
Founder Note
The Moment That Changed Everything
Two weeks ago, I jumped on a call with a new client. Within minutes, she was in tears. Her confidence was at rock bottom. She wasn’t sure where she was going in her career, she didn’t…
Founder Note
Slow down to speed up: The lesson I keep relearning
Let me tell you a secret: I'm fast. I think fast. I move fast. I work very fast. It's one of my superpowers. But here's what I've learned after eight years of building businesses…
Personal Brand
Personal Brand isn’t a quick fix. It’s a long game.
The Moment It Hit Me You know those moments when you stop mid-conversation and think: Wow… I’m exactly where I’m meant to be ? That was me yesterday. I found myself in a meeting with…
Founder Note
Saying no taught me who I really am
In the early days of building this business, I was wide open. I had just stepped away from a company I co-founded and I no longer had a fancy job title or global brand behind me. So…
Personal Brand
People think because I’m a personal brand expert, I never struggle with content
To be honest? It’s the thing I struggle with the most in this new chapter. That I always know what to say. That I’ve got endless ideas. That I never second-guess myself. But the truth?…
Personal Brand
The real reason you're scared to post
Let’s not dance around it. Most people aren’t scared of posting . They’re scared of being seen , by the wrong people. Every time I talk to someone about building their brand, the same…
Leadership
You can’t think differently when you’re always sitting in the same seat
This week, I did something different. I didn’t go on a retreat. I didn’t tick off some epic bucket list. I just stepped away from my desk. Sounds small, but for me, it was everything…
Personal Brand
Your personal brand is your career insurance
Imagine spending 15 years at a company and never investing in your personal brand — then losing your role overnight. That just happened to someone I know. She was in a senior role at a…
Founder Note
The hardest part about building something new? Doing it alone.
There’s a part of building something new that no one really warns you about. It’s not the risk. Not the self-doubt. Not even the overwhelm — although there’s plenty of that. It’s the…